There are people who talk about change, and there are people who go and live it.
Mark Provost has spent much of his life in places most people only read about — remote Aboriginal communities, South Pacific island villages, desert country far from the nearest town. Not passing through. Living there, creating private enterprise and working alongside the people who call those places home.
In Arnhem Land, he first encountered the Kakadu Plum — and recognised, without fanfare, that he was looking at one of the most extraordinary natural ingredients on earth. Long before the wellness industry caught on, he understood what this fruit could do. He waited until the science agreed. Eventually it did.
A friendship formed in Central Australia with a community elder — the last known medicine man of the Simpson Desert — whose knowledge of the land’s plants ran tens of thousands of years deep. Those expeditions, that knowledge, changed the way Mark thought about what real botanical potency actually means.
The South Pacific brought another kind of lesson. Watching cyclones tear through landscapes and then observing what grew back made something undeniable: the resilience of these villages and plants isn’t a feature. It’s the reason they work. What survives extremes, protects.
13°S grew from all of this — not from a trend, or a boardroom brief, or a gap in the market. From decades of being present in some of the most extraordinary landscapes and communities on earth — largely untouched by the modern world.
The formula reflects that. Honest ingredients, at concentrations that perform. Nothing added for appearance. Nothing hidden.
That understanding now lives in every bottle of 13°S.
This is your invitation to experience it.
1 comment
So very proud that you continued over two decades to reach this point Mark. This product sounds a must for all of us to experience. We wish you success – so well deserved. The story behind this magical product is inspiringly wonderful. Good luck!