Mark Provost chooses purpose over profit, trading corporate comfort for the untamed heart of Australia. His life's work, Saltbush & Clay, is the authentic culmination of two decades pioneering an ethos where true value is scaled by integrity, not volume.
The spirit of Saltbush & Clay was cemented in 2004 through regular expeditions with the last known traditional medicine man of Central Australia through a landmark joint venture with an Aboriginal Community heralded globally by publications like The New York Times, Time Magazine, Financial Times, and Travel + Leisure. He went on to use the same social tourism model in remote villages of the South Pacific.
These experiences defines his current mission: Bio-Engineered Heritage.
His mission for the Saltbush & Clay brand has a dual purpose: to create skincare of unparalleled potency using Australia's most powerful botanicals, and to act as a catalyst for sustainable, remote industry, establishing a transparent market for rare, wild-grown ingredients sourced directly from Aboriginal land.
Mark's story proves that genuine purpose and pioneering integrity are the most powerful ingredients.
He is currently living in the remote Central Desert region of the Northern Territory.
